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An image of Folli Oil website

Folli Oil - an independent beauty brand

Project type

Branding | Packaging | Website | Blog Writing | Email Marketing | Social Media | Social Advertising

Date

May 2018 to date

Scope of Work:

Branding & Design: Developed a cohesive brand identity for Folli Oil, which included designing a distinctive logo and product packaging that resonated with the brand's ethos and target audience.

Marketing Strategy: Devised a comprehensive marketing strategy with the primary objectives of elevating brand awareness, driving substantial traffic to the website, and ensuring a high conversion rate from visitors to sales.

E-commerce Development: Successfully launched an intuitive and user-friendly e-commerce website on Shopify. The platform was optimised for both desktop and mobile users, ensuring a seamless shopping experience.

Content & SEO: Produced high-quality blog content tailored to Folli Oil's audience. This content strategy was not only engaging but also SEO-optimised, ensuring improved organic search visibility and ranking.

Email Marketing: Implemented both automated flows and regular campaigns, ensuring consistent engagement with the brand's audience. This approach nurtured leads and fostered customer loyalty, leading to repeat purchases.

Social Media Strategy: Created a robust social media strategy encompassing content creation, graphics, photography, and video production. Every piece was meticulously crafted to reflect the brand's voice and appeal to its audience.

Social Advertising: Leveraged the power of Facebook and Instagram advertising to drive targeted traffic to the website. These campaigns to cold and warm audiences were not only effective in reaching potential customers but also delivered an impressive 4x Return on Ad Spend (ROAS).

Outcome: The combined efforts across various digital channels led to a significant uptick in brand recognition, website traffic, and sales conversions for Folli Oil. The consistent 4x ROAS from social advertising campaigns stands as a testament to the effectiveness of the strategies employed.

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